We Make It EASY For Florida Homeowners To Go Solar​

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Trusted Florida Solar Installers Since 1986

As Florida solar installers, we understand the challenges of setting up and servicing solar equipment and the importance of securing your investment against possible hurricane strength winds, warm humid summers, and in many cases, corrosive conditions near our beaches. The bottom line is we have the experience to help you tap into the power of the sun – no matter where you live.

Zero Down Financing

There are several options to finance your solar system. We'll walk you through your choices and help you decide what's best for you.

We Handle It All

From design and engineering to permitting, construction, and installation, we handle everything to make it easy for you.

Trusted Industry Experts

Solar Direct is licensed and insured and for over 30 years, we've proudly installed solar for thousands of homes and business across Florida.

Support a Local Business

Solar Direct is privately owned and operated out of Sarasota FL. We are dedicated to sustainable growth and responsible energy solutions.

Your Solar, Made Easy


Free Quote

Fill out the form above to get started! Request a free savings report directly to your inbox, or schedule a call with a solar advisor to learn more.



A solar advisor will visit your home or set up a virtual consultation to confirm the details of your report and answer any questions.



We handle the rest! From permitting to installation, our experienced team makes it as easy as possible for you to start saving with solar!

Your "Need to Know" Solar Guide

Florida Solar Installers
Real Questions, Real Answers

In 2019, the average cost of solar in Florida was $2.63 per watt with an average solar system size of 6 kilowatts, bringing the cost to $15,780. With a federal tax credit of 26% in 2020, the actual cost in this scenario would be $11,677.20. Typically, solar companies use the industry average for pricing, which means some people end up paying less and some end up paying more than what their system actually costs. Solar Direct uses a unique model for pricing that is tailored to your specific system size and energy usage.

How much you save depends on how much electricity you use and how much you generate with your solar system. In the process called “net metering,” when you have a grid-tied solar system installed (the most common type of installation), you’ll use the energy you need and the rest of the energy you’ve produced is sent back to the grid, which you get a credit for each month. You are compensated one kilowatt hour for every kilowatt hour you send back to the grid. For example, if your utility bill is initially $175 and you’ve sent $150 worth of energy to the grid, your actual utility bill will be $25.

There are several financing options for solar panel installation. The most popular is a home improvement loan which is available for $0 down for qualified buyers. There are unique benefits to this kind of home improvement because your loan payment combined with your reduced electric bill should be lower than your pre-solar electric bill, which actually saves you money monthly.

This depends on where you live, but the average increase in the United States, according to a 2019 analysis conducted by Zillow, is about 4.1%. In most situations, this increase alone covers the cost of your entire system!

No. You are exempt from paying additional property taxes on the property value increase that results from solar installation.

No. Solar panels and installation are sales tax exempt!

No problem! Solar Direct’s team of expert engineers will evaluate your home and property to locate the optimal spot for your panels to absorb the maximum amount of sunlight. We’ll customize an illustration of your property with the design concept and review the details with you prior to installation.

Solar Direct is fully licensed, insured and certified with over 30 years of hands-on experience installing solar across Florida for businesses and homeowners. We use our knowledge to continuously improve our business practices and extensively evaluate the best system components for efficiency and durability. We are able to use our buying power to pass on affordable factory prices to our customers, ensuring you get the most value out of your dollar.

Our Happy Customers

4.4 out of 5 stars
Dwight W Fuller
Dwight W Fuller
5 out of 5 stars
in the last week
Many months after Hurricane Ian, I required service work to my solar generation & battery back-up systems. Solar Direct, who...
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Andrew Ventures
Andrew Ventures
5 out of 5 stars
3 weeks ago
The technician was prompt, thorough, and followed through on completing the repair timely while keeping passers by informed of what...
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Matthew White
Matthew White
5 out of 5 stars
a month ago
Sebastian with Solar Direct came out to see me just before I sold my first home and he suggested I...
Read more

Solar Company Near Me

Leading Florida Solar Company Since 1986

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Florida Solar Company Near Me
Ready to get started? Call our FL solar experts at (941) 236-5949.