Executive Biography

Dale A. Gulden

Forward thinking. Inspiring creativity. Driving innovation.

Dale A. Gulden

Dale Gulden, a 37 year veteran of the Solar and Renewable Energy Industry, holds a bachelors degree in Business Marketing and Economics from Indiana State University and was the former President of the Gulf Coast Chapter of the Florida Solar Energy Industries Association (FlaSEIA). Gulden often serves as a keynote speaker to environmental and business groups on the economic and ecological “green benefits” of solar and renewable energy technologies.

In 1986, Gulden partnered with Kirk Maust, a leading solar engineer, establishing Solar Direct as one of Florida’s premier solar contracting firms offering installations statewide in Florida. Solar Direct holds state licensing for solar, electrical, commercial pool construction, and has its own Professional Engineer on staff. Solar Direct also offers consulting and engineering services for large custom residential and commercial projects.

As the leader of Solar Direct, Dale has directed the company into one of the highest ranking e-commerce destinations for renewable technology. Gulden then expanded this unique model nationwide by establishing Solar Direct’s internet presence in 1995 with TheEnergySuperMarket.com, becoming the first website to offer renewable product information and consumer eco-education along with the ability to purchase products on the internet.

Gulden’s responsibilities include oversight of the Sales and Marketing Departments, providing consultation to major clients, as well as conceptualizing future growth and direction for Solar Direct.