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Business Brief


Report below as it appeared on Sun-e News
Friday October 6th, 2006

Sun-E News Logo

Solar Direct Reports Record Sales Energized by Florida Solar Rebates

Solar Direct, a renewable energy super mall on the Internet, has announced garnering 10 new major residential solar electric (photovoltaic or PV) customers for a total of $400,000. These new contracts, in combination with continued growth in online product sales, contributed to Solar Direct’s record-breaking August revenue of $255,962, up 66 percent over last year.

“Since the start of Florida’s solar rebate program, we have seen a spike in solar PV sales,” states Dale Gulden, CEO of Solar Direct. “In our 20-year history in Florida, we have never experienced such high interest by homeowners in renewable energy products.”

Solar Direct forecasts that by the end of the year the homes it has retrofitted with solar PV will produce at least 100 KW-hours of power. Most of the new installations, sized at an average of 4.5 kW-hours, reduce the homeowner’s electrical bills by $50-$100 per month, or an average of $600 to $1,200 per year.

“Florida homeowners approach us for diverse reasons,” said Gulden, “including recent spikes in home electricity costs, long-term concern over ‘electricity inflation’ and national trends toward green building. Here in Florida, people also pursue solar as storm electricity back-up and, more recently, as a means for increasing their home appraisal value.”



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